What is the practical use of a token

I would like to understand the use of tokens. How and where to apply them. Practical examples would be great.

Thanks!

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Hello,

Subids (at the end of your tracking link add /anything you wanna forward over that link)
Tracking Link - https://demo.qlitrk.com/l/rbrtmbfl/subid1/subid2/etc till subid5 if needed
ideal for ppc campaigns so you can track source, keyword for each click

Qliker tokens (are used if you wanna forward those subids initially gathered over qliker platform to your rotators/links or external URL )
Primary URL - https://anylink.com/[s1]/[s2] ( in this case will forward subid from first two placeholders if they exists)

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