Tracking Pixels
Tracking pixels are codes that you insert/add to your pages or links so you can specifically collect data that you want to track. These pixels will track your visitors. So if you want to count unique or raw opt-ins, sales or engagements, you can set it up by using pixels. You can put tracking pixels everywhere you want, but the most common are the following2 locations: On the page itself or on a link. There are three (3) different pixels to use in QLiker:
1. Action Tracking Pixel - Most of the time, this pixel is added on a thank you page’s header or on a thank you link. So when a person opts in to the page, the pixel will be loaded to track the visitor and it will load the page after the pixel has fired.
2. Engagement Tracking Pixel - You can use this pixel if you want to track people who click on your links or register to your offer or webinars.
3. Sales Tracking Pixel - This pixel will allow you to track sales made from your pages. So if you are using an affiliate link,you can add this pixel if you want to know if a sale is made and how much money you made from it.
How To Open Pixel Settings
So if you want to set up your pixels, here are the steps:
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Click on Links
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Click on the link you want to set up
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Click on the bar lines at the right side of the link
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Choose Track Link Conversions
*Tracking Actions/Clicks (Unique vs. Raw)*
Raw clicks/actions are counted by the number of times the link is clicked. For example, you clicked the link five (5) times and another person clicked the link three (3) times then the raw clicks counted will be eight (8) in total.
For unique actions/clicks, they are counted by the number of subscribers or people who click on the link. Using the same scenario above, the unique actions/clicks generated will be two (2) and raw actions/clicks will be eight (8)
Tracking Sales (First Click Attribution vs. Last Click Attribution)
If you are tracking sales and you use Google as your advertisement platform, then only the ones who visited your site from Google will be counted. You can also retarget these visitors who clicked on your website to show your ads on Facebook.
Using this scenario, you can use first click attribution if you want to track the sale you got from the first channel that the sale went through which is Google. But if you want to use last sale attribution, sales will be recorded by using the last channel which is Facebook to get the sale.
Https vs non Https Pixel
Https links are links that have SSL certificates that use a web security technology to secure your link so that no information will be leaked. Https links are links that were authenticated to ensure that they are not bogus sites. Http links however do not have SSL certificates so these websites are unsecured and there is a higher risk that information can be leaked.
In using Https pages, be sure to use Https tracking pixels as well in order for you not to get security warnings.
Sale Amount
Allows you to enter the amount or cost of sale. So if you set the amount to $10 and it was triggered, then there will be a recorded sale of $10
Ref Value
Ref Value or Reference Value describes what is being recorded and where visitors are coming from. So if you advertise in different platforms like Google and Facebook, you can put a ref value to track visitors coming from Facebook and another ref value to track visitors coming from Google.